Our Story
We aim to bridge the gap, showcasing our culture through fashion and food in a contemporary style.
Our name can be interpreted a few ways, it's up to you !
We are "so in" these days, or so.in = south indian
Our Brand
Fashion
Consciously maintaining the efforts to source, make and design sustainable clothing is our main focus. Ever since we started designing and making clothes, our goal has always been to save and conserve fabric, whilst enhancing the structure and longevity of the garment. without sacrificing the aesthetics or style. Our pieces are versatile, edgy and contemporary
Food
So.in dinners are very unique and hold true to our roots that emerge from the kitchens of South India. The ingredients and flavors are nothing like you have had before. That is a promise we make - It is not the typical Indian food found commonly!
Our Philosophy
Trying to create a brand where we can dabble with both fashion and food under one umbrella.
As human beings, we believe that we don't do justice to the universe if you are not learning and evolving to be better for yourself and for others. We are evolving by creating a multidisciplinary brand to learn and thrive.
We are Playful !
We are unconventional, brave and enthusiastic in exploring our skills playfully!
Whether we are creating clothes or dishes, we like to do it in a playful and artistic way.